From situation to result.
The starting point
Perfect View Windows supplies slim steel-framed windows, doors and sliding doors for villas, listed buildings and special homes, with showrooms in Bemmel and Herentals. Nobody buys here on impulse: between the first search and a quote there are weeks, sometimes months.
The campaigns brought traffic, but part of it was broad and not very purchase-oriented. As a result, every enquiry cost too much.
What we did
The Foundation first: measuring what really comes in, per country and per type of enquiry. Then Google Ads and SEO for the Netherlands and Belgium:
- Campaigns per country, with the right showroom and keywords per market.
- Budget to search terms with purchase intent instead of broad orientation.
- Product names that convert well, deliberately protected.
- For the Belgian site: content and technical work so it can rank in Google on its own.
The result
Compared with the same period a year earlier, 2.5 times as many brochure requests came in via Google Ads, at a budget only 7% higher. The cost per enquiry fell by 57%.
The Belgian site got 3 times as many clicks from Google, with almost three times as many impressions.
With a long decision time, every enquiry counts. Measuring better and steering sharper delivers more than more budget.All cases →
