From the
field.
What we build to run the marketing work of online stores, what it delivers and what goes wrong. Real accounts, real numbers, no tool reviews.
Automating SEO with AI: what we actually automated (and what we deliberately didn't)
Automating SEO with AI isn't about generating copy. What a performance marketing agency actually runs in 2026: audits, Search Console analysis and briefs.
5 min readAutomating Google Ads with an AI agent: how an online store's account runs for a month without a manual change
Automating Google Ads goes beyond Smart Bidding and rules. This is how we let an AI agent adjust an online store's account every month, within hard limits.
5 min readFrom scattered AI tools to a marketing command center: how SEO, Google Ads and reporting work together
Scattered AI tools give scattered results. How we built a marketing command center where AI agents for SEO, Google Ads and reporting share context and KPIs.
4 min readAutomating SEO reporting: from a dashboard subscription to one live report from GA4, Search Console and Google Ads
Automate SEO reporting without a dashboard tool: how we built a monthly report that pulls live from GA4, Search Console and Google Ads, with analysis included.
4 min readGetting found in ChatGPT and AI Overviews: what actually matters for an online store (and how to measure it)
Getting your online store found in ChatGPT, Gemini and Google AI Overviews: no GEO buzzwords, just the four things that actually work, and how to measure it.
4 min readWhat is Claude Code? A plain-language guide for ecommerce owners (no developer needed)
Claude Code is an AI agent that works on your computer with files, data and tools. Here is what it is, how it differs from ChatGPT, and what an online store actually does with it.
5 min readBuilding a website with Claude Code: how Guide2Japan writes, translates and publishes itself
Building a website with Claude Code goes far beyond a landing page. This is how I built Guide2Japan: eighteen AI agents, a facts database and two human approval moments per article.
5 min readRunning your online store with AI: creating products, building pages and maintaining content from one workspace
Running an online store with AI: from creating product pages to maintaining content and designing pages. The realistic route from one automated task to a store you run from a single AI workspace.
5 min read