From situation to result.
The starting point
Doorax sells cylinder locks, door hardware and smart locks to consumers and professionals. A product you do not buy every day: people only search when their lock jams, their key is lost or they want to secure their home better.
In 2020 Doorax was still a small online store. Since then we have worked on SEO and Google Ads every week, as a fixed part of the team instead of an agency at a distance.
What we did
No one-off campaigns, but the same course for years on end: being found on the questions customers ask, and advertising where it pays off.
- Google Ads with Search, Shopping and Performance Max, steered on return per product group instead of on clicks.
- SEO at category and product level: every cylinder size, every brand and every security class gets a page that gives the right answer.
- Articles on the problems customers search for, such as a lock that spins or a key that is hard to insert.
- One data source for revenue, ads and search data, so every decision rests on numbers instead of gut feeling.
- AI and automation for product copy, FAQs and reporting, so the small team can do more.
The result
From 2020 to 2025 Doorax's revenue grew more than seven times, with five times as many orders. The average order value rose by 40%. So far 2026 is ahead of last year as well.
Visits from Google without ads doubled between 2023 and 2025. The average position in Google went from 19 to 10 in the past year, and on problem queries such as "cylinder lock spins" Doorax ranks first.
Six years with the same specialist at the table. Whoever knows the business, the customers and the numbers steers on what really matters.All cases →
